I guess none of you have heard of this company before, that's because it's new. And super exciting and fabulous.
"jack + bill is a pop-up public relations agency committed to identifying and representing emerging Australian fashion, jewellery and accessories design talent based in Melbourne, through publicity campaigns in 2011 at no cost." - Jack + Bill
What an incredible concept, and opportunity for Melbourne based up and coming designers, right? Well it is especially interesting for me because my older sister Emily is involved. jack + bill is a brand new company that is interested in finding some of those fabulous Melbourne based, struggling designers, that we all know exist. I for one LOVE Australian designers: Sass & Bide, Willow, Thurley, Collette Dinnigan, Fleur Wood, Zimmermann, Alice Mccall and the list goes on. jack + bill is especially designed to foster and encourage these emerging Australian design talent. You and me both know how important positive PR and publicity is for even an established designer, think about how beneficial it would be for developing designers. And, this is an Australian first.
There is going to be a casting call for all Melbourne designers in late July. This is such an incredible opportunity, so get on it! If you know a designer, or you are one yourself, head down to Little Lonsdale Street on the 30th of July.
Good luck...I look forward to seeing you there! S xx